VP Product / CPO
Test pricing, gate features, and package new tiers without a code release.
Health & Wellness
Grow Wellness Subscription Revenue Across Every Season
Jane lifted its cancellation save rate from 10% to 16% on Chargebee.
Chargebee runs the full member year on one platform, from first signup to seasonal return. Wellness demand peaks in January, dips in summer, and returns in fall. Most billing systems read that rhythm as churn. Chargebee treats it as a lifecycle you monetize across seasons, with checkout conversion, seasonal pricing, retention offers, and payment recovery.
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Who it's for
Serve the Teams Who Own Subscriber Revenue
Four roles share one platform across the member year.
Head of Growth
Run seasonal offers, trial-length tests, and upsell experiments against control groups.
GM / VP Subscriptions
Cover trial conversion, upgrade, pause, downgrade, and recovery from one platform.
VP Finance / Controller
Run reconciliation, ERP sync, and clean revenue reporting while teams experiment.
Run the Member Lifecycle End to End
Chargebee handles the full member lifecycle, tuned to seasonal demand.
01
Acquire
Convert free members with hosted checkout, seasonal offers, and first-year sequencing.
02
Grow
Expand ARPU with upsell, cross-sell, and entitlement-gated upgrades into premium tiers.
03
Retain
Meet cancel intent with the right offer, and give members a seasonal pause.
04
Recover
Retry failed payments automatically and keep involuntary churn off the support queue.
Bill to the Rhythm Your Subscribers Follow
Your subscribers move with the seasons. Your billing should too.
Wellness subscribers behave differently from every other category. They sign up in January, pause in summer, and return in fall. Most billing systems read that rhythm as churn.
Chargebee treats it as a lifecycle you monetize across seasons. Your product, growth, and finance teams run the full member year from one platform: acquire, grow, retain, and recover, with clean revenue data underneath.
ACQUIRE
Convert More Free Members Into Paying Subscribers
Wellness demand spikes around resolutions and spring, and acquisition has to catch that peak.
Run hosted pricing and checkout at high volume, with mobile SDKs and localized payment methods across markets. Launch seasonal offers, localized prices, and trial-length tests as configuration changes, so you test weekly instead of quarterly.
Convert free members with entitlement gating on premium classes, coaching, or content. Chargebee sequences the first-year member journey: cooling-off, trial, promotional rate, then renewal.
See pricing and checkoutGROW
Grow Revenue From the Members You Already Have
Your base holds more revenue than your funnel.
Move monthly members to annual plans, and add nutrition, coaching, or wearable tiers as upsells. Entitlement gating packages features into tiers, and upgrade offers surface in-app, at checkout, or at renewal.
Price with the models your catalog needs: tiered plans, flat-fee subscriptions, bundles, and pay-as-you-go add-ons for one-to-one sessions or premium credits.
Explore upsellRETAIN
Keep Members Through the Seasons They Would Cancel
Retention works when you intervene while revenue is still recoverable.
Chargebee Growth identifies at-risk members and acts in time, offering the right downgrade, skip, pause, or discount. Seasonal pause and plan downgrade preserve the relationship and the future revenue, so a member who pauses in summer returns in fall.
Run cancellation save flows that protect margin. Test pause, downgrade, and targeted offers on the cancel page, then keep the flows that hold both the subscriber and the margin.
See retention offersRECOVER
Recover the Revenue You Thought You Lost
For high-volume wellness apps, failed payments are the largest preventable loss.
Dunning retries failed payments at the best time, across gateways and card networks. Win-back campaigns bring lapsed members back with the right offer and timing.
Payment reporting shows where revenue leaks and which retries recover the most, in real time.
See payment recoveryThe health & wellness revenue stack
Power Wellness Subscriptions at Scale
Every feature needed to run wellness subscriptions at volume.
“We strive for delight at every stage of their relationship with us, including when folks are leaving.”
Read story
Frequently Asked Questions
Look for checkout conversion at volume and pricing changes that ship without engineering. Add entitlement gating for free-to-paid, retention offers at the cancel moment, and automated payment recovery. Chargebee covers all five on one platform.
Yes. Chargebee runs direct web and mobile billing alongside app store channels. Members acquired through in-app purchase and through your own checkout sit on one customer record.
Chargebee Growth meets cancel intent with the save offer most likely to keep each member: pause, skip, downgrade, or discount. Jane lifted its cancellation save rate from 10% to 16% this way.
Yes. Members pause, skip, or downgrade through a self-service portal. Pause suits seasonal wellness behavior, and 58% of consumers pause rather than cancel when offered the choice.
Yes. Chargebee separates entitlements from your app code. You gate premium classes, coaching, or content by tier, and prompt upgrades when free members hit a limit.
Growth and product teams launch seasonal offers, localized prices, and limited-time discounts as configuration changes. You test pricing weekly, with no engineering release per change.
Yes. Chargebee bills membership, subscription, and hybrid models for telehealth and digital health businesses, with one member record across plans, add-ons, and renewals.
Grow Revenue Across Every Season of the Member Year
See how Chargebee helps health and wellness businesses convert, expand, retain, and recover on one platform.
2026 Global Consumer Insights Report →