We think we’d know exactly how much subscription revenue we make right now. But after accounting for all the leakage from coupons, credit notes, failed payments and cancellations? The actual revenue you realize in your SaaS application could be hidden deep within your sales, finance and subscriptions workflow. Billing Analytics reports in Chargebee surface the money actually hitting the bank, and compare it to the Monthly Recurring Revenue (MRR) value you’d forecast. And you get to analyze which part comes from new sales, new geographies, plans, and even the non-recurring components of your subscription business.
Not all payment gateways are the same. Not all payment methods are equal. Credit cards expire. Direct debit mandates get cancelled. And Apple Pay… well it could just be Apple Pay. With Transaction Analytics reports, you can analyze which payment gateway and method causes the most payment failures, and juxtapose it with gross cash flow by payment gateway and method, to optimize for payment failures. And once you’ve got those metrics sorted, perhaps you’d want a Smarter Retry and Dunning process to aid your recovery?