Thank you. It\u2019s as simple as that. It is also one of the simple things in life that is often taken for granted. How often do we forget to say Thank you!\u00a0To the Doorman\u00a0(who opens the door)\u00a0so that you don\u2019t have to. To the cab driver who makes sure you reach your destination safe and on time. To the fastfood guy who knows your order and adds extra fries to your order. And how often do businesses say Thank you after a purchase? So we went back and did a little research. We found that after a purchase(checkout) customers are being redirected either to the website or to a totally unrelated page without even acknowledging the purchase. This could be for various reasons, lack of resources, designer time or designer all together. Or it may have simple not occurred to them that it could be done. And yes, ChargeBee was one of them. We built a \u2018Thank You\u2019 page as part of the theme, so its easier for you to do it. Without further ado Introducing the brand new \u2018Thank You\u2019 page. The \u2018Thank You\u2019 page in its raw form, is your canvas, like the hosted payment pages, waiting to be painted. Every text in the page is configurable, so you can design it in your own words & colors. You could also add a plan specific piece of information about when the trial might end (if you have one), informing the customer about the next billing date and the amount they will be charged. So, what else can you use the \u2018Thank You\u2019 page for? Customer engagement: Get your customers to know more about your product or the kind of services you provide. You could have a paragraph on all the different things the customer might have to read up before using the product or have links to the tutorials that you may have. Get your customers to create their self service portal account: Have you activated the customer portal yet? Photo credit: Elena Roussakis You can get your customers to sign up to the customer portal immediately. This way they will be able to manage their own Account, billing, payment and shipping information. More importantly, when customers know that they are in control of their subscriptions, it makes them feel confident about your service. Cross selling: If you have more than one product or service and they complement each other, then the \u2018Thank You\u2019 page could be used to cross-sell your product or service. Let\u2019s say you are a SaaS company and you just launched a new service, you could inform your customers about them and possibly give them a discount for the second purchase. Or say you are a comic book store, and are starting a new series of comics, the Thank you page could provide an introduction to the new series and provide a link to the landing page etc. The Thank you page could be that\u00a0\u2018cherry on top\u2019 to your gorgeous looking website to\u00a0begin engaging your customers. So, don\u2019t forget to say Thank you.