A new brand look and feel - which evokes an aesthetic and color palette that visually differentiates the Chargebee platform while bringing together a growing set of services built around our recurring billing and subscription management product
Repositioning Chargebee as a Revenue Growth Management (RGM) platform for subscription businesses.
Customer acquisition - whether that be via a sales-led CPQ process or an online/PLG motion, via a subscription or a pay-as-you-go usage-based billing model. It offers the flexibility to launch and test pricing, incentives, multi-currency support, and purchase flows.
Growth & retention - in subscriptions, the name of the game is turning one-time trialists or buyers into repeat subscribers, then unlocking seamless expansion with upgrade options, including new modules and products, additional users and seats, greater usage, or bundles and options (e.g., a bundle of streaming services). RGM improves subscriber retention by enabling reduced churn and customer cancellations, optimizing the dunning and credit card payment process, and increasing customer lifetime value through better enablement of customer-facing teams and customer education.
Scaling of financial operations - RGM enables the automation of front and back-office bookkeeping, freeing merchants to focus on core product development while equipping them with the tools to make informed decisions in real time. It also simplifies meeting revenue recognition and tax compliance requirements while tracking and improving payment collections from online, offline, and even mobile subscribers.
Business-critical integrations with payments, finance, CRM, and data systems so the billing record can enrich and enable stakeholders and processes across the company. This may include charging in various currencies while preserving the lowest-cost payment providers, reconciling payments and revenue with financial records, keeping CRM records up to speed, and triggering marketing systems based on the latest payment records and status.