Waltzing with the chimp

| Last Updated: August 04, 2015 |

Reading time: 1 minute

We are happy to announce that ChargeBee now provides integration with MailChimp (a premier email newsletter service).

“MailChimp”  - A  goofy name

I have always wondered about the name Mailchimp. Did some searching:

The email product they had built was going to be called “wee mailer,” because it was small and fun, but they decided on the name MailChimp, Chestnut says, because they told customers, “You’ve got a business to run; don’t code stuff that you could hire a monkey to do.

Source:Creative Cultures: MailChimp Grants Employees “Permission To Be Creative” - Fast Company

And  they do send a lot of mails (perhaps gorilla would be more apt name now)

We sent 3 billion emails last month, and that’s way cool! There was a time (and I’m talking about last year) when the idea of sending a billion emails a month blew my mind. Now I take it for granted that MailChimp can handle whatever we throw at it.

Source: http://blog.mailchimp.com/three-billion-emails

Why MailChimp?

Even though ChargeBee supports sending mails to your subscribers, we are focused on transactional mails like trial reminders,invoices et al.

Mailchimp is a better fit for drip marketing (like news letters), general product announcements.

Targeted + Personalized Emails

We understand you would not want to send the same newsletter to your paid & trial users. And statistics support it. We got you covered there by having indepth information about your users – whether user is on trial, which plan they are on and a few other important information updated in your Mailchimp account multiple times daily.  The additional data are exposed as “Merge Tags” in MailChimp.

You could use the subscription data via the merge tags option in MailChimp to send more personalized emails and also send targeted mails using segmentation feature in MailChimp.

Click here to learn more about this feature and start waltzing!

Hear from a team of curious beings
A team that’s bent on delivering the best stories, lessons, and observations on SaaS, straight into your inbox. Every week.
SaaS Dispatch Team

Subscription Billing Made Easy

Try for free

Recent Blog Posts

Ultimate guide transactional emails
Rethinking Transactional Emails - How to Ace Them, and Why You Should Do It

There's more to transactional emails than you think. Here's how to strike gold with them. Read More >

Failed payments and involuntary churn
Failed Payments and Involuntary Churn - The Definitive Guide

Implement these tactics at every stage of the payment failure life cycle to optimize your revenue recovery, recover as many failed payments as possible, and fight involuntary churn. Read More >

The singularity of Negative Churn
From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth

From Unit Economics to expansion MRR to negative churn, meet the SaaS characters and metrics that make, break and change the course of your SaaS growth journey. Read More >

Subscription billing software that lets startups deliver recurring happiness to customers.
How Chargebee Works