Waltzing with the chimp

By
| Last Updated: August 04, 2015 |

Reading time: 1 minute

We are happy to announce that ChargeBee now provides integration with MailChimp (a premier email newsletter service).

“MailChimp”  - A  goofy name

I have always wondered about the name Mailchimp. Did some searching:

The email product they had built was going to be called “wee mailer,” because it was small and fun, but they decided on the name MailChimp, Chestnut says, because they told customers, “You’ve got a business to run; don’t code stuff that you could hire a monkey to do.

Source:Creative Cultures: MailChimp Grants Employees “Permission To Be Creative” - Fast Company

And  they do send a lot of mails (perhaps gorilla would be more apt name now)

We sent 3 billion emails last month, and that’s way cool! There was a time (and I’m talking about last year) when the idea of sending a billion emails a month blew my mind. Now I take it for granted that MailChimp can handle whatever we throw at it.

Source: http://blog.mailchimp.com/three-billion-emails

Why MailChimp?

Even though ChargeBee supports sending mails to your subscribers, we are focused on transactional mails like trial reminders,invoices et al.

Mailchimp is a better fit for drip marketing (like news letters), general product announcements.

Targeted + Personalized Emails

We understand you would not want to send the same newsletter to your paid & trial users. And statistics support it. We got you covered there by having indepth information about your users – whether user is on trial, which plan they are on and a few other important information updated in your Mailchimp account multiple times daily.  The additional data are exposed as “Merge Tags” in MailChimp.

You could use the subscription data via the merge tags option in MailChimp to send more personalized emails and also send targeted mails using segmentation feature in MailChimp.

Click here to learn more about this feature and start waltzing!

Hear from a team of curious beings
A team that’s bent on delivering the best stories, lessons, and observations on SaaS, straight into your inbox. Every week.
SaaS Dispatch Team

Subscription Billing Made Easy

Try for free

Recent Blog Posts

SaaS Growth and Recurring Billing
Unhacking SaaS growth and rethinking recurring billing's role in it

Behind the question of whether a billing system can help your SaaS business grow is the question of what it means for a SaaS business to grow. This guide tackles both — it creates a model you can use to approach SaaS growth and a 360-degree view of how your billing system fits into it. Read More >

Scaling SaaS Billing
Scaling SaaS Billing: How To Plan For The Insanity

Scaling your SaaS billing system can be complex. Here's the guide to making sure your subscriptions don't suffer for it. Read More >

Purpose Driven Friction
Friction Isn't Always the Bad Guy in User Experience

How friction improves UX in SaaS, how it helped Chargebee's onboarding and activation flows, and the right way to handle positive, purpose-driven friction. Read More >

Subscription billing software that lets startups deliver recurring happiness to customers.
How Chargebee Works