What are the events that can be tracked using Facebook Pixel?

Problem Statement

This article explains which standard events Chargebee tracks during checkout for Facebook Pixel and how to track custom events.

Related Scenarios

• What events are tracked during checkout?
• Can I track custom events?

Solution

During checkout, Chargebee tracks three standard Facebook Pixel events for conversion tracking:

1. Initiate Checkout – When the checkout popup or page loads.
2. Generate Lead – When a trial subscription is created.
3. Purchase – When a subscription with an invoice is created. Parameters sent: invoice currency code as currency, invoice total as value.

Custom events: You can track custom events (for example, screens visited) by adding your own code. The implementation is custom; see the sample in the screenshot for one approach.