What are the events that can be tracked using Facebook Pixel?

Scope

What are all the events are tracked in checkout progress?

Can I track some custom events?

Solution

During checkout progress, we tracked the three standard events which help you to track your conversion.

1. Initiate Checkout

   a. When checkout pops up or loads.

2. Generate Lead

   a. When a trial subscription is created.

3. Purchase

   a. When subscription with invoice created.

   b. We pass the following parameters

    i. invoice currency code as currency
   
    ii. invoice total as value.
   

4. Can I track some custom events?

Yes, but you have to write code to track custom events. The following sample code is to track screens visited.