ActiveCampaign integrates AI features across all plans and offers advanced AI activities as an add-on, using a hybrid GTM motion and tiered, usage-based pricing to drive upgrades as contact volumes grow.
- Category
Marketing Automation - Employees
1,000+ - Business Model
Hybrid Model - Target Market
Small to Medium Businesses (SMBs) and Mid-Market
Pricing Model: Tiered Pricing
Primary Value Metrics: Number of contacts, emails sent
Freemium: No (Free trial available)
Add-ons: Yes (e.g., AI activities, additional features)
Discount Strategy: 20% discount available for nonprofit organizations
Core Pricing Structure
AI capabilities are available across all plans; additional usage-based AI activities available via add-on
AI is partially bundled, with the most advanced usage monetized through optional paid add-ons
AI enhances personalization, automation, and content generation—supporting user workflows, increasing deliverability, and driving adoption of higher-tier plans or usage-based add-ons
ActiveCampaign uses a blended tiered and usage-based pricing model to scale with customer growth. Its AI tools enhance core workflows and are being positioned to drive monetization both via plan upgrades and optional add-ons.