ActiveCampaign

Hybrid

Marketing automation

Last Updated: 20/04/2025

ActiveCampaign integrates AI features across all plans and offers advanced AI activities as an add-on, using a hybrid GTM motion and tiered, usage-based pricing to drive upgrades as contact volumes grow.

  • Category
    Marketing Automation
  • Employees
    1,000+
  • Business Model
    Hybrid Model
  • Target Market
    Small to Medium Businesses (SMBs) and Mid-Market

    Core Pricing Structure

  • Pricing Model: Tiered Pricing

  • Primary Value Metrics: Number of contacts, emails sent

  • Freemium: No (Free trial available)

  • Add-ons: Yes (e.g., AI activities, additional features)

  • Discount Strategy: 20% discount available for nonprofit organizations

    Monetization Strategy

  • AI capabilities are available across all plans; additional usage-based AI activities available via add-on

  • AI is partially bundled, with the most advanced usage monetized through optional paid add-ons

  • AI enhances personalization, automation, and content generation—supporting user workflows, increasing deliverability, and driving adoption of higher-tier plans or usage-based add-ons

  • ActiveCampaign uses a blended tiered and usage-based pricing model to scale with customer growth. Its AI tools enhance core workflows and are being positioned to drive monetization both via plan upgrades and optional add-ons.

View more AI pricing -->
Subscribe to the best subscription and revenue growth news, trends, and insights delivered straight to your inbox.