Airtable

PLG

Productivity Tools

Last Updated: 20/04/2025

Airtable uses a hybrid AI pricing model—bundling free monthly credits with each seat to drive adoption while enabling power users to scale through usage-based add-ons for deeper automation and workflow intelligence.

  • Category
    Productivity Tools
  • Employees
    700+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMB, Enterprise

    Core Pricing Structure

  • Pricing Model: Hybrid pricing model

  • Primary Value Metrics: Number of users & AI credits

  • Freemium Model: Yes, with limited AI access

    Monetization Strategy

  • AI capabilities are available as an add-on for all paid plans

  • 500 monthly AI credits per seat included for free

  • Additional AI usage: $6 per seat per month for 3,500 credits

  • Customers can purchase extra AI credits as an add-on

  • Hybrid pricing model allows organizations to scale AI adoption based on both user count and consumption needs

  • By offering AI as a usage-based add-on while providing free baseline credits, Airtable ensures accessibility while monetizing power users who require more AI-driven automation.Access to full AI suite and removal of usage restrictions drives conversions to paid tiers

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