Asana

PLG

Project Management

Last Updated: 20/04/2025

Asana bundles AI into paid plans to enhance task automation and prioritization, using intelligent features to drive seat upgrades and streamline team workflows.

  • Category
    Project Management Tools
  • Employees
    1,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Teams and organizations of all sizes

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of users

  • Freemium: Yes, with basic features

  • Discount Strategy: 50% discount for nonprofit organizations

  • Free Trial: Available for premium plans

    Monetization Strategy

  • Asana AI is included with paid plans only

  • No separate AI pricing—capabilities are included in standard seat-based pricing

  • AI assists with task generation, prioritization, and work summarization

  • AI serves as a driver for seat upgrades and team-wide adoption of paid plans

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