AWeber

PLG

Marketing automation

Last Updated: 20/04/2025

AWeber bundles AI features across all plans to boost email creation and engagement, using AI as a value-add to support its PLG motion and drive subscriber growth.

  • Category
    Email Marketing
  • Employees
    100+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Small to Medium Businesses (SMBs)

    Core Pricing Structure

  • Pricing Model: Tiered

  • Primary Value Metric: Number of subscribers

  • Freemium: Yes, up to 500 subscribers and 3,000 emails/month

  • Discount Strategy: Discounts available for annual billing

    Monetization Strategy

  • AWeber AI offers content generation and optimization tools included across all plans

  • AI is bundled into all pricing tiers, with no separate add-on costs

  • AI features improve usability and email performance, helping drive plan upgrades

  • Bundled AI reinforces AWeber’s PLG strategy by making automation accessible to SMBs

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