Clickup

PLG

Project Management

Last Updated: 20/04/2025

ClickUp uses a per-user pricing model with freemium access and AI available as an add-on purchased per Workspace.

  • Category
    Project Management Tools
  • Employees
    1000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMB, Enterprise

    Core Pricing Structure

  • Pricing Model: Per-unit (seat-based) subscription

  • Primary Value Metric: Number of users

  • Freemium Model: Yes, with core project management features available for free

  • Add-ons: Available (AI add-on)

  • Discount Strategy: 30% discount on annual plans to drive retention and long-term commitment

    Monetization Strategy

  • AI is available as an optional add-on for paid plans rather than being included in base pricing

  • Free Access: Limited AI usage is available across all plans

  • ClickUp AI is purchased per Workspace, meaning the fee applies to all members within that Workspace

  • AI add-on is charged on a per-user basis, allowing teams to scale AI adoption as needed

  • By offering AI as a flexible, workspace-level add-on with free-tier access, ClickUp balances adoption and monetization, ensuring AI is accessible while driving incremental revenue from teams that require advanced AI capabilities.

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