- A Guide to Hybrid PricingHow to blend 'usage based' with subscriptions
- The Ultimate Revops GuideLearn what goes into a good revops tech-stack
- 2024 State of Subscriptions ReportExpert insights on the future of subscriptions
- Usage-based Pricing PlaybookLearn if usage-based pricing is right for you
ClickUp uses a per-user pricing model with freemium access and AI available as an add-on purchased per Workspace.
- Category
Project Management Tools - Employees
1000+ - Business Model
Product-Led Growth (PLG) - Target Market
SMB, Enterprise
Pricing Model: Per-unit (seat-based) subscription
Primary Value Metric: Number of users
Freemium Model: Yes, with core project management features available for free
Add-ons: Available (AI add-on)
Discount Strategy: 30% discount on annual plans to drive retention and long-term commitment
Core Pricing Structure
AI is available as an optional add-on for paid plans rather than being included in base pricing
Free Access: Limited AI usage is available across all plans
ClickUp AI is purchased per Workspace, meaning the fee applies to all members within that Workspace
AI add-on is charged on a per-user basis, allowing teams to scale AI adoption as needed
By offering AI as a flexible, workspace-level add-on with free-tier access, ClickUp balances adoption and monetization, ensuring AI is accessible while driving incremental revenue from teams that require advanced AI capabilities.