Coda uses a per-user pricing model with freemium access and AI credits based on input/output text length.
- Category
Productivity & Document Collaboration Tool - Employees
400+ - Business Model
Product-Led Growth (PLG) - Target Market
SMB, Enterprise
Pricing Model: Pay-per-unit
Primary Value Metric: number of doc makers
Discount Strategy - 15% discount on annual subscriptions to drive long-term commitment
Credit System - AI credits are included across all plans - Credits are pooled and shared collectively among all doc makers in a workspace
Core Pricing Structure
AI features are embedded within all plans, ensuring broad accessibility
AI credit consumption is based on both input and output text length, not just feature usage. Longer inputs or outputs consume more credits, creating a dynamic usage model
Users who exhaust their AI credits can either upgrade to a higher-tier plan or purchase additional credits as an add-on
By incorporating AI credits into all plans with a dynamic consumption model, Coda encourages adoption while maintaining flexibility for power users to scale via upgrades or add-ons.