Contentful uses a flat-fee pricing model with AI Actions monetized separately through a pay-as-you-go model.
- Category
Website Builder/CMS - Employees
500+ - Business Model
Product-Led Growth (PLG) - Target Market
Mid-market and enterprise teams managing structured content across platforms
Pricing Model: Flat-fee with usage-based pay-as-you-go for AI
Primary Value Metrics: Number of users, roles, locales, API calls
Freemium: Yes, with access to core CMS functionality
Add-ons: Available (e.g., governance, workflows, AI Actions)
Discount Strategy: Offers annual subscription discounts
Core Pricing Structure
AI Actions is included in Premium Platform plans with a baseline quota; additional usage is charged based on Words Generated
Pay-as-you-go model where AI Actions are metered using AI Consumption Units based on word output
Usage is tracked per interaction, with customers able to pay for overages once included capacity is exceeded
Contentful uses AI to streamline complex content operations and offers flexible usage-based pricing to support scalability—positioning AI as a premium workflow enhancer for high-value content teams.