Contentful

Hybrid

Website Builder

Last Updated: 20/04/2025

Contentful uses a flat-fee pricing model with AI Actions monetized separately through a pay-as-you-go model.

  • Category
    Website Builder/CMS
  • Employees
    500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Mid-market and enterprise teams managing structured content across platforms

    Core Pricing Structure

  • Pricing Model: Flat-fee with usage-based pay-as-you-go for AI

  • Primary Value Metrics: Number of users, roles, locales, API calls

  • Freemium: Yes, with access to core CMS functionality

  • Add-ons: Available (e.g., governance, workflows, AI Actions)

  • Discount Strategy: Offers annual subscription discounts

    Monetization Strategy

  • AI Actions is included in Premium Platform plans with a baseline quota; additional usage is charged based on Words Generated

  • Pay-as-you-go model where AI Actions are metered using AI Consumption Units based on word output

  • Usage is tracked per interaction, with customers able to pay for overages once included capacity is exceeded

  • Contentful uses AI to streamline complex content operations and offers flexible usage-based pricing to support scalability—positioning AI as a premium workflow enhancer for high-value content teams.

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