CrowdStrike

SLG

IT operations

Last Updated: 20/04/2025

CrowdStrike uses a device-based pricing model with default annual billing, offering AI-driven security features bundled into higher-tier plans to drive enterprise upgrades.

  • Category
    IT Operations & Security
  • Employees
    7000+
  • Business Model
    Sales-Led Growth (SLG)
  • Target Market
    Mid-Market and Enterprise Businesses

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of devices

  • Freemium: 15-day free trial available

  • Add-ons: Additional modules like identity protection and threat intelligence in upper-tier bundles

  • Discount Strategy: Default annual pricing with custom discounts for multi-year or high-volume contracts

    Monetization Strategy

  • Integrated AI-powered threat detection and response is included within higher plans(e.g., Falcon Enterprise and Falcon Elite) driving upgrades through bundled feature tiers

  • AI enhances real-time protection, threat hunting, and endpoint detection—positioning CrowdStrike’s advanced bundles as must-haves for enterprise security teams.

  • CrowdStrike strategically embeds AI into its premium bundles, using feature differentiation to drive upgrades and long-term customer lock-in. Rather than charging separately, AI powers the value narrative behind Falcon’s top-tier plans, reinforcing security as a scalable, intelligent service.

View more AI pricing -->
Subscribe to the best subscription and revenue growth news, trends, and insights delivered straight to your inbox.