CrowdStrike uses a device-based pricing model with default annual billing, offering AI-driven security features bundled into higher-tier plans to drive enterprise upgrades.
- Category
IT Operations & Security - Employees
7000+ - Business Model
Sales-Led Growth (SLG) - Target Market
Mid-Market and Enterprise Businesses
Pricing Model: Pay-per-unit
Primary Value Metrics: Number of devices
Freemium: 15-day free trial available
Add-ons: Additional modules like identity protection and threat intelligence in upper-tier bundles
Discount Strategy: Default annual pricing with custom discounts for multi-year or high-volume contracts
Core Pricing Structure
Integrated AI-powered threat detection and response is included within higher plans(e.g., Falcon Enterprise and Falcon Elite) driving upgrades through bundled feature tiers
AI enhances real-time protection, threat hunting, and endpoint detection—positioning CrowdStrike’s advanced bundles as must-haves for enterprise security teams.
CrowdStrike strategically embeds AI into its premium bundles, using feature differentiation to drive upgrades and long-term customer lock-in. Rather than charging separately, AI powers the value narrative behind Falcon’s top-tier plans, reinforcing security as a scalable, intelligent service.