Eleven Labs

PLG

Productivity Tools

Last Updated: 20/04/2025

Eleven Labs leverages a usage-based credit system for its AI-powered audio features, offering flexibility across plans and incentivizing upgrades with premium features like multi-speaker projects and professional voice cloning while reducing pressure with a credit rollover policy.

  • Category
    AI Audio Platform
  • Employees
    100+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Developers, Creators, Enterprises

    Core Pricing Structure

  • Pricing Model: Credit-based pricing

  • Primary Value Metrics: Number of credits, AI minutes used

  • Freemium: Yes, with limited credits for core features

  • Add-ons: Available for additional credits and premium features

  • Discount Strategy: Offers discounts on annual subscriptions

    Monetization Strategy

  • Eleven Labs AI (Conversation AI, Audio Generation) is available across plans, with limited credits in the free tier and higher credits in premium plans

  • Usage-based credit system for core features, allowing users to scale based on actual usage; premium features like multi-speaker projects, high-quality audio, and professional voice cloning are locked behind higher-tier plans

  • Eleven Labs uses a usage-based credit system to align AI feature costs with actual usage, ensuring scalability for creators and enterprises. Premium features are strategically locked behind higher-tier plans to incentivize upgrades, while the credit rollover policy adds flexibility and increases perceived value. This system also makes it easier for users to scale up as their AI usage increases.

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