Evernote bundles AI features across all plans for free, using student and annual discounts to drive adoption, retention, and eventual premium upgrades.
- Category
Note-Taking & Productivity Tool - Employees
500+ - Business Model
Product-Led Growth (PLG) - Target Market
Individuals, Students, Teams, Businesses
Pricing Model: Flat fee
Primary Value Metric: Number of users & storage limits
Freemium Model: Yes, with core note-taking features available for free
Trial Offering: 7-day free trial for individual paid plans and 30-day free trial for teams
Discount Strategy: 40% discount on a one-year Evernote Personal subscription for eligible college students and offers discounts for annual subscription to incentivize long-term commitment
Core Pricing Structure
AI features are available for free across all plans, enhancing accessibility
While AI is free, annual subscription discounts encourage long-term retention and upgrades
AI capabilities are positioned as a core enhancement to drive user engagement and premium adoption
By making AI features free across all plans and offering strong discounts for students and annual subscribers, Evernote drives user acquisition while fostering long-term retention.