Evernote

PLG

Productivity Tools

Last Updated: 20/04/2025

Evernote bundles AI features across all plans for free, using student and annual discounts to drive adoption, retention, and eventual premium upgrades.

  • Category
    Note-Taking & Productivity Tool
  • Employees
    500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Individuals, Students, Teams, Businesses

    Core Pricing Structure

  • Pricing Model: Flat fee

  • Primary Value Metric: Number of users & storage limits

  • Freemium Model: Yes, with core note-taking features available for free

  • Trial Offering: 7-day free trial for individual paid plans and 30-day free trial for teams

  • Discount Strategy: 40% discount on a one-year Evernote Personal subscription for eligible college students and offers discounts for annual subscription to incentivize long-term commitment

    Monetization Strategy

  • AI features are available for free across all plans, enhancing accessibility

  • While AI is free, annual subscription discounts encourage long-term retention and upgrades

  • AI capabilities are positioned as a core enhancement to drive user engagement and premium adoption

  • By making AI features free across all plans and offering strong discounts for students and annual subscribers, Evernote drives user acquisition while fostering long-term retention.

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