Figma is using bundled pricing and free AI beta access to drive adoption across its expanding product suite—positioning AI as a future monetization lever while capturing adjacent markets through tiered offerings like Dev Mode.
- Category
Design Tool - Employees
200+ - Business Model
Product-Led Growth (PLG) - Target Market
SMEs, Enterprise, and Students
Pricing Model: Pay-per-unit
Primary Value Metrics: Number of users, access to product features (Design, Dev Mode, Slides)
Freemium: Yes, with core design functionalities available for free
Add-ons: Reduced-cost Dev Mode for developers, new tools like Slides bundled into paid tiers
Discount Strategy: 20% discount on annual subscriptions to boost retention and reduce churn
Core Pricing Structure
Figma AI (currently in Beta) is available for free to use during beta across plans
AI is not currently monetized; positioned as a future upgrade driver
Future Potential: Expected to be bundled with new product lines like Slides, increasing overall plan value.
AI aims to improve speed, precision, and collaboration in the design process, making Figma more indispensable for teams
Figma is using AI in beta as a stickiness lever while expanding into adjacent workflows through bundled offerings like Slides. Its evolving strategy sets the stage for future AI monetization by anchoring premium functionality in broader, multi-product plans.