Fireflies.ai

PLG

Productivity Tools

Last Updated: 20/04/2025

Fireflies uses a per-user subscription model with freemium, annual discounts, and AI features available on a credit-based system.

  • Category
    AI-Powered Meeting Assistant
  • Employees
    100+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMB, Enterprise

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Add-ons: Additional credits can be purchased on demand

  • Discount Strategy: 40% discount on annual subscriptions to incentivize long-term commitment

    Monetization Strategy

  • AI features operate on a credit basis, with consumption determining access

  • Once AI credits are exhausted, users must purchase additional credits as a separate add-on

  • If users run out of credits before the next cycle, Fireflies automatically upgrades their credit allocation to prevent service interruptions

  • AI credits are charged on a monthly basis, with no option for a one-time payment; unused credits do not roll over and expire at the end of the billing cycle

  • By implementing a credit-based AI pricing model with automatic renewals and top-ups, Fireflies balances accessibility with revenue maximization while ensuring uninterrupted service for active users.

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