Framer

PLG

Design Tools

Last Updated: 20/04/2025

Framer monetizes AI through tier-based feature limits, using content and layout generation to accelerate site creation and drive upgrades to higher plans.

  • Category
    Website Builder
  • Employees
    100+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Personal users, startups, and businesses

    Core Pricing Structure

  • Pricing Model: Flat fee

  • Primary Value Metrics: Pages, bandwidth, CMS collections

  • Tier Structure: Two categories (Personal/Business) with three tiers each

  • Freemium: Yes, free tier available

  • Free Trial: Available on certain plans

    Monetization Strategy

  • Framer AI includes content generation, translation, and landing page creation features

  • AI is integrated into existing plans with feature and usage limits

  • Higher subscription tiers unlock expanded AI capabilities

  • AI accelerates site creation and localization to improve user productivity

  • By embedding AI tools into tiered plans, Framer drives plan upgrades through expanded usage needs

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