Gamma

PLG

Design Tools

Last Updated: 20/04/2025

Gamma uses an AI-first approach with seat-based pricing and credits, driving monetization through tiered plans and upgrade triggers like exhausted AI usage.

  • Category
    Presentation Tool (AI-first)
  • Employees
    50+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Content creators, marketers, sales teams

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of users and AI credits

  • Freemium: Yes, with limited credits

  • Add-ons: Credit top-ups act as upgrade triggers

  • Discount Strategy: 25% discount on annual subscriptions

    Monetization Strategy

  • Gamma uses a credit-based model where users receive monthly AI credits based on plan tier, with the option to upgrade when exhausted

  • Strong upgrade triggers from free-to-paid plans via credit exhaustion, reinforced by referral incentives that grant additional credits

  • AI is embedded at the heart of the product experience, powering slide generation, visual suggestions, and content refinement—designed to hook users early and convert based on usage limits

  • Gamma leverages AI as its core value prop, using credit-based gating and smart upgrade nudges to turn engagement into expansion, especially as users hit limits or seek more advanced features.

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