Gamma uses an AI-first approach with seat-based pricing and credits, driving monetization through tiered plans and upgrade triggers like exhausted AI usage.
- Category
Presentation Tool (AI-first) - Employees
50+ - Business Model
Product-Led Growth (PLG) - Target Market
Content creators, marketers, sales teams
Pricing Model: Pay-per-unit
Primary Value Metrics: Number of users and AI credits
Freemium: Yes, with limited credits
Add-ons: Credit top-ups act as upgrade triggers
Discount Strategy: 25% discount on annual subscriptions
Core Pricing Structure
Gamma uses a credit-based model where users receive monthly AI credits based on plan tier, with the option to upgrade when exhausted
Strong upgrade triggers from free-to-paid plans via credit exhaustion, reinforced by referral incentives that grant additional credits
AI is embedded at the heart of the product experience, powering slide generation, visual suggestions, and content refinement—designed to hook users early and convert based on usage limits
Gamma leverages AI as its core value prop, using credit-based gating and smart upgrade nudges to turn engagement into expansion, especially as users hit limits or seek more advanced features.