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Grammarly integrates AI across all tiers to enhance writing productivity, with premium plans unlocking advanced suggestions and full access to its AI writing assistant.
- Category
Productivity Tool (Writing Assistant) - Employees
1000+ - Business Model
Product-Led Growth (PLG) - Target Market
SMEs and Enterprise
Pricing Model: Pay-per-unit
Primary Value Metric: Number of users
Freemium: Yes, with basic features and limited AI features
Core Pricing Structure
AI features are included across all plans with tiered monthly AI prompt allowances
Feature Differentiation: Advanced AI capabilities in higher tiers
Upgrade Incentives: Higher prompt limits and capabilities in paid plans
Enterprise Customization: Custom AI usage quotas for large organizations
By maintaining their seat-based approach while adding usage limits for AI, they've created natural upgrade paths while protecting themselves from excessive usage costs.