Jasper AI

PLG

AI Tools

Last Updated: 20/04/2025

Jasper drives upgrades with unlimited AI generation across all plans and gates advanced features like brand voice and image creation behind higher tiers.

  • Category
    AI Writing Assistant
  • Employees
    250+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Marketers, content teams, agencies, and enterprises

    Core Pricing Structure

  • Pricing Model: Per-unit pricing

  • Primary Value Metrics: Number of users, access to advanced features like brand voice and collaboration

  • Discount Strategy: 20% discount on annual subscriptions and for non-profit organizations

    Monetization Strategy

  • All paid plans include unlimited word generation

  • Advanced features like brand voice, image generation, and collaboration are gated behind higher tiers

  • Tiered value delivery model incentivizes upgrades based on user maturity and team size

  • Jasper transitioned from a credit-based model to unlimited usage, improving retention and aligning pricing with professional use cases

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