Miro

PLG

Collaboration Tools

Last Updated: 20/04/2025

Miro uses a hybrid pricing model where AI credits scale with plan tiers, offering unlimited AI usage as a per-seat add-on to drive upsells and expand revenue without disrupting its core seat-based pricing.

  • Category
    Collaboration Tools
  • Employees
    1,500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Teams and organizations across all sizes

    Core Pricing Structure

  • Pricing Model: Per-unit pricing

  • Primary Value Metric: Number of users

  • Secondary Value Metric: AI credits

  • Freemium: Yes, with limited features and minimal AI credits

  • Add-ons: Unlimited AI credits available as a per-seat purchase

    Monetization Strategy

  • AI credits allocated monthly per user based on plan tier

  • Credit limits scale with higher-tier plans

  • Unlimited AI usage offered as a per-seat add-on for additional revenue

  • Credits consumed based on usage of individual AI features

  • Free plan has a hard limit on AI usage, with no upgrade path except tier change

  • Miro balances core seat-based pricing with an advanced AI credit model to unlock multiple upsell paths

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