Monday.com

PLG

Project Management

Last Updated: 20/04/2025

Monday.com uses a credit-based AI system bundled into paid plans, encouraging upgrades and shared team usage—while add-ons unlock expanded AI access for power users.

  • Category
    Project Management Tools
  • Employees
    1500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMB, Enterprise

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Freemium Model: Yes, a free plan available for up to 2 users

  • Discount Strategy: 18% discount on annual subscriptions to drive long-term commitment

    Monetization Strategy

  • AI features are available only in paid plans with a credit-based usage model and each account receives a fixed number of AI credits per billing cycle

  • Users who exhaust their AI credits can purchase additional credits as an add-on

  • AI usage is managed at the account level rather than per user, ensuring shared access across teams

  • By implementing AI credits within paid plans and offering add-ons for expanded usage, Monday.com balances accessibility with a structured monetization strategy, ensuring AI remains a value driver for premium users.

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