Notion

PLG

Productivity Tools

Last Updated: 20/04/2025

Notion monetizes AI as a premium per-user add-on, layering advanced capabilities on top of its freemium core to drive team-wide upgrades and expand enterprise adoption.

  • Category
    Productivity Tools
  • Employees
    500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMEs and Enterprise

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Freemium: Yes, with core features and usage limitations (e.g., guest invites, sync limits, file uploads, and page history)

    Monetization Strategy

  • AI features are available as an add-on, separate from core plans

  • AI is charged per user rather than being included in base plans

  • AI capabilities are exclusive to paying users, encouraging adoption among teams

  • By keeping the core product freemium while monetizing AI as a premium add-on, Notion ensures a steady expansion path. The per-user AI pricing encourages wider adoption across teams while keeping AI costs controlled and predictable.

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