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Pipedrive uses AI to enhance sales productivity, bundling tools like the Sales Assistant into higher-tier plans to drive plan upgrades and justify premium pricing.
- Category
CRM - Employees
1,000+ - Business Model
Product-Led Growth (PLG) - Target Market
SMBs and Mid-Market
Pricing Model: Pay-per-unit
Primary Value Metric: Number of users
Freemium: No freemium, but offers a free trial
Discount Strategy: Discounts on annual subscriptions
Core Pricing Structure
Monetization Approach: AI(Sales Assistant, AI-powered email tools) capabilities are bundled into advanced plans rather than offered as standalone add-ons
AI tools improve sales productivity and workflow automation, driving plan upgrades and retention among growth-focused teams
Pipedrive uses AI as a conversion lever by bundling intelligent tools like the Sales Assistant into higher-tier plans, encouraging SMBs to upgrade as their sales needs mature.