Pipedrive

PLG

CRM

Last Updated: 20/04/2025

Pipedrive uses AI to enhance sales productivity, bundling tools like the Sales Assistant into higher-tier plans to drive plan upgrades and justify premium pricing.

  • Category
    CRM
  • Employees
    1,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMBs and Mid-Market

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Freemium: No freemium, but offers a free trial

  • Discount Strategy: Discounts on annual subscriptions

    Monetization Strategy

  • Monetization Approach: AI(Sales Assistant, AI-powered email tools) capabilities are bundled into advanced plans rather than offered as standalone add-ons

  • AI tools improve sales productivity and workflow automation, driving plan upgrades and retention among growth-focused teams

  • Pipedrive uses AI as a conversion lever by bundling intelligent tools like the Sales Assistant into higher-tier plans, encouraging SMBs to upgrade as their sales needs mature.

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