Postman

PLG

Developer Tools

Last Updated: 20/04/2025

Postman drives AI adoption by offering Postbot as a usage-based add-on available even on the free plan—pairing low-friction entry with scalable monetization for power users who need more automation and API insights.

  • Category
    Developer Tools (API Development & Testing)
  • Employees
    1,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Developers, SMBs, Enterprises

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of users & API usage limits

  • Freemium Model: Yes, with basic API testing features available for free

  • Trial Offering: Postbot is free to try across all plans with limited usage

  • Discount Strategy: 25% discount on annual plans

    Monetization Strategy

  • Postbot (AI-powered assistant) is available for purchase as an add-on across all plan types, including Free

  • Free trial users get 50 activities per user per month and additional usage requires purchasing the Postbot add-on

  • Users can buy additional Postbot access based on their needs, ensuring flexible AI adoption

  • By offering Postbot as a flexible add-on with a free trial across all plans, Postman encourages users to explore AI-powered automation while monetizing heavy users through usage-based pricing.

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