QuickBooks

Hybrid

Finance tools

Last Updated: 20/04/2025

QuickBooks integrates Intuit Assist across all plans, automating tasks like invoice reminders to boost productivity and drive upgrades.

  • Category
    Finance Tools (Accounting Platform)
  • Employees
    13,000+
  • Business Model
    Hybrid Model
  • Target Market
    SMBs, Enterprises

    Core Pricing Structure

  • Pricing Model: Flat fee

  • Freemium: Yes, with core features available for free

  • Add-ons: Available (e.g., additional integrations, advanced reporting features)

  • Discount Strategy: Offers discounts on annual subscriptions

    Monetization Strategy

  • Intuit Assist (AI-powered automation tool) is included across all plans, no additional charge

  • Intuit Assist reduces manual effort and accelerates workflows (e.g., invoice reminders helping businesses get paid faster), contributing to customer retention and encouraging adoption of higher-tier plans

  • By automating key tasks, it creates value across all plans and positions its AI-driven tools as a key differentiator.

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