RingCentral uses embedded AI across plans to boost productivity, while RingSense—its premium AI add-on—drives revenue through advanced conversation intelligence for sales teams.
- Category
Omnichannel Customer Engagement & Productivity Tools - Employees
3,000+ - Business Model
Hybrid Model - Target Market
SMBs, Enterprises
Pricing Model: Per-unit pricing
Primary Value Metrics: Number of users and communication channels
Add-ons: Available (e.g., RingSense for conversation intelligence)
Discount Strategy: Discounts on annual subscriptions and for educational institutions
Core Pricing Structure
Core AI capabilities (like voicemail transcription and meeting summaries) are available starting from base plans, with more advanced features included in higher-tier subscriptions.
RingSense, a separate AI-powered conversation intelligence product, is offered as an add-on for sales and support teams. It delivers advanced capabilities like call recording, CRM updates, and real-time coaching.
AI is embedded across core plans to enhance communication productivity, while premium insights and analytics are used to differentiate higher-tier plans and add-on offerings.
By combining embedded AI with modular add-ons like RingSense, RingCentral captures value from everyday collaboration while upselling advanced teams on AI-powered performance optimization.