Runway monetizes AI through a credit-based model that resets monthly, blending freemium access with scalable usage-based pricing for video creators.
- Category
Design Tools - Video Generation - Employees
200+ - Business Model
Product-Led Growth (PLG) - Target Market
Creators, marketers, design professionals, and video teams
Pricing Model: Per-unit pricing
Primary Value Metrics: Number of credits used for video generation and editing
Freemium: Yes, with limited AI features and monthly credits
Add-ons: Additional credits can be purchased on demand
Discount Strategy: Offers discounts on annual subscriptions
Core Pricing Structure
Credits are the central monetization unit, with usage-based pricing encouraging upgrades or one-time top-ups when users exceed their monthly allocation
Runway's credit model ties AI use directly to monetization—fueling upsell opportunities while ensuring creators can try core features for free
Runway tightly integrates AI into its value delivery and monetization engine, offering creators flexible, credit-based access to powerful video tools and nudging them to upgrade or refill as creative demands grow.