Smartsheet

PLG

Productivity Tools

Last Updated: 20/04/2025

Smartsheet bundles its AI capabilities into enterprise-tier plans, using advanced automation and intelligent workflows as a lever to drive upgrades and deepen adoption among high-value business users.

  • Category
    Productivity Tools
  • Employees
    3,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMBs and Enterprises

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of users

  • Freemium: No true freemium, but free trials available for premium plans

    Monetization Strategy

  • AI capabilities are bundled into premium-tier plans, not sold as standalone add-ons

  • AI enhances automation, data extraction, and decision support, driving the adoption of higher-value plans while reinforcing platform stickiness for enterprise workflows

  • Smartsheet uses a bundling strategy to include AI features in its top-tier Enterprise plan, incentivizing plan upgrades and aligning AI functionality with more complex, high-value use cases.

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