SproutSocial

Hybrid

Marketing automation

Last Updated: 20/04/2025

Sprout Social uses a credit-based AI system for message generation and replies, bundling AI access into higher-tier plans while offering add-ons to scale usage as teams grow.

  • Category
    Marketing Automation & Social Media Engagement Platform
  • Employees
    1,000+
  • Business Model
    Hybrid Model
  • Target Market
    Mid-Market and Enterprise Businesses

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Freemium: No, but offers a 30-day free trial

  • Discount Strategy: Annual plan discounts available

  • Add-ons: Available for features like Social Listening, Premium Analytics, Employee Advocacy, and Influencer Marketing

    Monetization Strategy

  • AI capabilities are bundled into plan tiers without separate pricing

  • Standard plan includes basic generative AI features

  • Professional and Advanced plans offer enhanced AI Assist features such as 'Suggestions by AI Assist' and 'Enhance by AI Assist'

  • Higher-tier subscriptions are incentivized through access to premium AI functionality

  • Sprout Social uses embedded AI features to enhance engagement and encourage upgrades

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