Sugarcrm

SLG

CRM

Last Updated: 20/04/2025

SugarCRM uses a hybrid pricing across its product suite, offering AI features exclusively in higher-tier sales platform plans.

  • Category
    CRM
  • Employees
    500+
  • Business Model
    Sales-Led Growth (SLG)
  • Target Market
    SMB, Mid-Market, Enterprise

    Core Pricing Structure

  • Pricing Model:

  • - CRM: Per-unit (seat-based) pricing

  • - Marketing Automation: Priced based on the number of contacts

  • - Customer Service: Per-unit pricing

  • - On-Premise CRM: Per-user licensing model

    Monetization Strategy

  • AI features are available only in higher-tier plans for the sales platform

  • Value Positioning: AI is positioned as a premium feature set, enhancing automation and analytics for enterprise users

  • Scalability: AI-driven insights and automation tools are designed to drive upsells within the CRM suite

  • By structuring AI as a value-added feature in premium sales plans while maintaining varied pricing models across its product suite, SugarCRM ensures flexibility for different customer segments while maximizing monetization opportunities.

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