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- A Guide to Hybrid PricingHow to blend 'usage based' with subscriptions
- The Ultimate Revops GuideLearn what goes into a good revops tech-stack
- 2024 State of Subscriptions ReportExpert insights on the future of subscriptions
- Usage-based Pricing PlaybookLearn if usage-based pricing is right for you
SugarCRM uses a hybrid pricing across its product suite, offering AI features exclusively in higher-tier sales platform plans.
- Category
CRM - Employees
500+ - Business Model
Sales-Led Growth (SLG) - Target Market
SMB, Mid-Market, Enterprise
Pricing Model:
- CRM: Per-unit (seat-based) pricing
- Marketing Automation: Priced based on the number of contacts
- Customer Service: Per-unit pricing
- On-Premise CRM: Per-user licensing model
Core Pricing Structure
AI features are available only in higher-tier plans for the sales platform
Value Positioning: AI is positioned as a premium feature set, enhancing automation and analytics for enterprise users
Scalability: AI-driven insights and automation tools are designed to drive upsells within the CRM suite
By structuring AI as a value-added feature in premium sales plans while maintaining varied pricing models across its product suite, SugarCRM ensures flexibility for different customer segments while maximizing monetization opportunities.
Monetization Strategy
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