SurveyMonkey uses AI-assisted survey creation to reduce setup time and complexity, nudging users toward higher-tier plans with expanded access and team-level controls.
- Category
Survey Platform - Employees
1,000+ - Business Model
Product-Led Growth (PLG) - Target Market
SMBs, marketers, researchers, and enterprise teams
Pricing Model: Pay-per-unit
Primary Value Metrics: Number of survey responses, users, and access to advanced features
Freemium: Yes, with limited survey capabilities
Add-ons: Available (e.g., advanced analytics, custom branding, SurveyMonkey Audience responses)
Discount Strategy: Offers 20%+ savings on annual team plans
Core Pricing Structure
SurveyMonkey's Build with AI (survey creation assistance) is available to Individuals, Teams, and some Enterprise users in supported regions
Bundled within eligible plans; availability varies by plan type and data protection settings
AI-assisted survey creation speeds up workflow and improves ease-of-use, helping convert free users and justify upgrades to higher-tier plans
SurveyMonkey uses AI to simplify survey creation while leveraging administrative controls and compliance limitations to create upgrade incentives for team and enterprise plans.