Surveymonkey

PLG

Marketing automation

Last Updated: 20/04/2025

SurveyMonkey uses AI-assisted survey creation to reduce setup time and complexity, nudging users toward higher-tier plans with expanded access and team-level controls.

  • Category
    Survey Platform
  • Employees
    1,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMBs, marketers, researchers, and enterprise teams

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metrics: Number of survey responses, users, and access to advanced features

  • Freemium: Yes, with limited survey capabilities

  • Add-ons: Available (e.g., advanced analytics, custom branding, SurveyMonkey Audience responses)

  • Discount Strategy: Offers 20%+ savings on annual team plans

    Monetization Strategy

  • SurveyMonkey's Build with AI (survey creation assistance) is available to Individuals, Teams, and some Enterprise users in supported regions

  • Bundled within eligible plans; availability varies by plan type and data protection settings

  • AI-assisted survey creation speeds up workflow and improves ease-of-use, helping convert free users and justify upgrades to higher-tier plans

  • SurveyMonkey uses AI to simplify survey creation while leveraging administrative controls and compliance limitations to create upgrade incentives for team and enterprise plans.

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