Teamwork

PLG

Project Management

Last Updated: 20/04/2025

Teamwork makes AI accessible across all plans, using tier-based response limits to nudge power users toward higher-tier upgrades for more AI capacity.

  • Category
    Project Management Tools
  • Employees
    500+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMB, Enterprise

    Core Pricing Structure

  • Pricing Model: Pay-per-unit

  • Primary Value Metric: Number of users

  • Freemium: Yes, free plan available for small teams (up to 5 users)

  • Trial Offering: 30-day free trial for premium plans

  • Discount Strategy: 29% discount on annual subscriptions to drive retention and long-term commitment

    Monetization Strategy

  • Teamwork AI Assistant is available across all plans with usage limits

  • AI response limits vary based on subscription tier

  • Higher-tier plans offer increased AI capacity per month to encourage upgrades

  • AI monetization strategy ensures accessibility while driving tier-based conversion

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