Trello

PLG

Collaboration Tools

Last Updated: 20/04/2025

Trello bundles Atlassian Intelligence into higher-tier plans, using AI-powered automation and smart suggestions to drive upgrades and enhance team productivity.

  • Category
    Work Management & Collaboration Tool
  • Employees
    500+ employees (as part of Atlassian)
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    Individuals, SMBs, teams, and enterprises

    Core Pricing Structure

  • Pricing Model: Per-user subscription

  • Primary Value Metrics: Number of users

  • Freemium: Yes, with limited boards, cards, and capabilities

  • Trial Offering: 30-day free trial for premium plans

  • Discount Strategy: Offers discounts for nonprofit organizations and educational institutions

    Monetization Strategy

  • Atlassian Intelligence is available in higher-tier Trello plans

  • AI is bundled into premium plans, not sold as a separate add-on

  • AI enhances productivity through automation, summaries, and smart suggestions—acting as a key upgrade driver for users seeking more advanced functionality

  • Trello leverages Atlassian Intelligence as a bundled feature in premium plans, using AI to increase value perception and nudge users toward higher tiers through enhanced automation and collaboration tools.

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