Trello bundles Atlassian Intelligence into higher-tier plans, using AI-powered automation and smart suggestions to drive upgrades and enhance team productivity.
- Category
Work Management & Collaboration Tool - Employees
500+ employees (as part of Atlassian) - Business Model
Product-Led Growth (PLG) - Target Market
Individuals, SMBs, teams, and enterprises
Pricing Model: Per-user subscription
Primary Value Metrics: Number of users
Freemium: Yes, with limited boards, cards, and capabilities
Trial Offering: 30-day free trial for premium plans
Discount Strategy: Offers discounts for nonprofit organizations and educational institutions
Core Pricing Structure
Atlassian Intelligence is available in higher-tier Trello plans
AI is bundled into premium plans, not sold as a separate add-on
AI enhances productivity through automation, summaries, and smart suggestions—acting as a key upgrade driver for users seeking more advanced functionality
Trello leverages Atlassian Intelligence as a bundled feature in premium plans, using AI to increase value perception and nudge users toward higher tiers through enhanced automation and collaboration tools.