Wix

PLG

Website Builder

Last Updated: 20/04/2025

Wix uses a flat-fee pricing model with free access to its AI website builder while monetizing based on collaborators and storage usage.

  • Category
    Website Builder
  • Employees
    5,000+
  • Business Model
    Product-Led Growth (PLG)
  • Target Market
    SMBs, Creators, Entrepreneurs

    Core Pricing Structure

  • Pricing Model: Flat fee

  • Primary Value Metrics: Number of collaborators, storage space

  • Freemium Model: Yes, with free trial

    Monetization Strategy

  • AI is embedded as part of the core product experience to simplify and accelerate website creation

  • Rather than charging separately, Wix uses AI as a core value driver to increase conversions from free to paid tiers

  • AI features act as a differentiator during onboarding, helping users quickly realize value and encouraging subscription upgrades for additional tools and storage

  • Wix leverages AI as a zero-friction adoption enabler, using it to showcase product strength and speed-to-value.

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