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Product
Subscription Management
Billing and Invoicing
Payments and Accounting
Reporting and Analytics
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Pricing
Developers
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API Integration Tutorials
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Blog
SaaS Metrics 101
Everything you need to know about the crucial metrics that matter
MRR
Monthly Recurring Revenue
What is MRR?
How to calculate MRR?
How is MRR growth measured?
How to look at MRR with segments
Where MRR fails
Bookings
What is Bookings in the world of SaaS?
What does Bookings mean for your business?
Who should care about Bookings?
How do you calculate and optimize Bookings for your SaaS business?
CAC
Customer Acquisition Cost
What is CAC?
How is it calculated?
How do you look at CAC?
Lifetime Value and CAC/LTV Ratio
How to optimize for CAC?
ARPU
Average Revenue Per User
Why are metrics revenue-focussed?
What is ARPU?
How do you calculate ARPU?
How do you optimize for ARPU?
Why is ARPU important?
Churn
What is churn rate and why you should care
The fantastic churn rates and how to calculate them
Wisdom nuggets for the churn nerds
Churn is just the aftermath
LTV
Coming soon
Lifetime Value
What is LTV?
Why is it important?
How to calculate LTV?
How to optimize for LTV?
How to look at it?
Why is it important?
