A platform that blocks websites and apps on your computer, phone, and tablet to avoid distracting websites, to make your business more focused and productive.

How Freedom improved conversions by 33% with a stellar billing experience, using Chargebee

Freedom also streamlined their billing and payment operations, using Chargebee.

What Freedom looked for

Support for global payment methods for tending to customers worldwide

A customer portal to let their customers manage their billing and subscriptions

Need for dashboards and reports to have a better view of their business

After Chargebee

Offered additional payment options such as PayPal and Amazon to their customers

Chargebee’s self-service portal enabled their customers to manage their subscriptions with ease

RevenueStory delivered reliable reports and numerous metrics to offer meaningful insights

A discount management system for creating and managing coupons to boost their conversions

Still unsure? Step inside and see what the future looks like.

The Problem


Freedom is a popular distraction blocker that is used by over 1,000,000 people around the world. But it wasn’t an easy story for them, when the world started spending more time on mobile phones than desktop. With the advent of mobile phones, people were getting more distracted.


Although they had a desktop solution, they decided to launch an integrated, multi-device distraction blocking platform in 2015. Rather than charge by device, they now covered all devices for a low subscription fee.


With Stripe as their payment gateway, they built a simple integration which would help them manage their subscriptions. But at their scale, it wasn't long before they ran into problems.


Freedom realised that Stripe wasn't built to handle all that they needed to scale their business and achieve the trajectory they wanted to. Some of their problems included:


  • Offering multiple payment methods

  • A self-serve subscription management option for their customers

  • Having a better view of their numbers


They realised they had to build a lot of these features on Stripe, and it was clear that it wasn't the best use of their time.





The Solution


Freedom began an extensive search for a third party billing solution which would work with Stripe and handle all these for them. They made a matrix of all their feature requirements, to zero down on one solution. They had a light integration using Chargebee's PCI compliant hosted pages.


This was followed soon by a deeper integration into the application. They had multiple thousand subscriptions which were also ported into Chargebee without much hassle. Chargebee was able to:


  • Offer multiple payment options like PayPal and Amazon, in addition to credit cards - which was really important for a consumer-focused international business like Freedom. Wondering how Chargebee offers multiple payment options?

  • Provide a self-service portal to let customers manage their subscriptions.

  • Create and manage coupons effortlessly to improve Freedom’s conversions, as the ability to give out discounts weren't easy with Stripe.


“Chargebee has easily contributed to a third of our conversions. They've truly helped us open up to the global market, and drastically reduced our development cycles,” says CEO and Founder, Fred Stutzman.




Impact


Switching to Chargebee improved Freedom’s checkout quality and boosted their conversions. Apart from this, Chargebee also offered numerous metrics and data for Freedom to analyze their business operations through RevenueStory. Phil Amalong, the Head of Marketing at Freedom loves Chargebee's metrics dashboard and the exports. "If I can't find something that I'm looking for, I just request the Chargebee team and they're quick with the report that I need", says Phil.





We didn't have another choice, we never had to choose between Chargebee and another provider. Chargebee was the clear winner. There were other enterprise solutions which weren't consumer focussed and that was a strict no for us.

Fred Stutzman, CEO, Freedom

Tech Stack

Finance

Stripe, Chargebee

Operations

Chargebee

Analytics

RevenueStory

Success

Intercom

You build with Ruby on Rails because you want to take advantage of the beautiful ecosystem that's there, by not having to build things yourself. The same applies to billing. Unless you have expertise in the space and are aware of security risks & infrastructure needs, do not set out to build your own billing. It's not an efficient use of your time. If you want volume, focus on your core competencies.
Fred Stutzman, CEO, Freedom