Freedom is a popular distraction blocker that is used by over 1,000,000 people around the world. But it wasn’t an easy story for them, when the world started spending more time on mobile phones than desktop. With the advent of mobile phones, people were getting more distracted.
Although they had a desktop solution, they decided to launch an integrated, multi-device distraction blocking platform in 2015. Rather than charge by device, they now covered all devices for a low subscription fee.
With Stripe as their payment gateway, they built a simple integration which would help them manage their subscriptions. But at their scale, it wasn't long before they ran into problems.
Freedom realised that Stripe wasn't built to handle all that they needed to scale their business and achieve the trajectory they wanted to. Some of their problems included:
Offering multiple payment methods
A self-serve subscription management option for their customers
Having a better view of their numbers
They realised they had to build a lot of these features on Stripe, and it was clear that it wasn't the best use of their time.
Freedom began an extensive search for a third party billing solution which would work with Stripe and handle all these for them. They made a matrix of all their feature requirements, to zero down on one solution. They had a light integration using Chargebee's PCI compliant hosted pages.
This was followed soon by a deeper integration into the application. They had multiple thousand subscriptions which were also ported into Chargebee without much hassle. Chargebee was able to:
Offer multiple payment options like PayPal and Amazon, in addition to credit cards - which was really important for a consumer-focused international business like Freedom. Wondering how Chargebee offers multiple payment options?
Provide a self-service portal to let customers manage their subscriptions.
Create and manage coupons effortlessly to improve Freedom’s conversions, as the ability to give out discounts weren't easy with Stripe.
“Chargebee has easily contributed to a third of our conversions. They've truly helped us open up to the global market, and drastically reduced our development cycles,” says CEO and Founder, Fred Stutzman.
Switching to Chargebee improved Freedom’s checkout quality and boosted their conversions. Apart from this, Chargebee also offered numerous metrics and data for Freedom to analyze their business operations through RevenueStory. Phil Amalong, the Head of Marketing at Freedom loves Chargebee's metrics dashboard and the exports. "If I can't find something that I'm looking for, I just request the Chargebee team and they're quick with the report that I need", says Phil.
We didn't have another choice, we never had to choose between Chargebee and another provider. Chargebee was the clear winner. There were other enterprise solutions which weren't consumer focussed and that was a strict no for us.
Fred Stutzman, CEO, Freedom