How GetAccept grew their revenue 4x in 12 months

The Problem

GetAccept adopted a hybrid approach when it came to sales — an outbound sales-driven model as well as a self-serve sign-up model. Their needs diversified as they started selling to enterprise businesses. New use cases required:

• Unique marketing campaigns with time-bound coupons, as well as the ability to add recurring and non-recurring charges

• Pricing experiments

• Global scale with support for international payments

• Deeper visibility into account receivables with a view of unpaid invoices

The Solution

After evaluating solutions such as Zuora, Fusebill, and Recurly, GetAccept chose Chargebee for its flexibility and simplicity. By creating their own self-service center using the API to enable a seamless checkout experience inside the app, GetAccept connected their app to Chargebee to accommodate and sync any change in either system. Chargebee allows them to:

• Support evolving pricing structure with support for tiered as well as dynamic pricing for enterprise sales

• Issue time-based discounts and coupons to enable flash sales. This was connected to their marketing automation, so they could nurture prospects from these campaigns

• Manage their subscriptions and support self-service upsells and cancellations on a pro-rata basis

The Impact

The ability to run pricing and discounting experiments contributed to GetAccept's revenue growing 4x using Chargebee. They learned that issuing promotional credits instead of refunds helped turn customers into advocates. Furthermore, visibility into churn reports gave them insight into changing customer patterns around the addition and removal of seats, which enabled them to take corrective measures.

Chargebee is a fantastic solution that really meets the needs of any online business from Saas to eCommerce. I have had experience with many platforms both as a leader and as a consultant, and Chargebee is the platform I have liked the most.

Dailius Wilson, (Former) VP Sales and Growth, GetAccept