The Complete Customer Retention Guide for eCommerce Businesses

Simplify eCommerce customer retention strategies for your subscription business by predicting and arresting subscription eCommerce churn, streamlining win-back campaigns based on customer loyalty, and smartly leveraging dunning.

What you'll learn from the Guide

Retention rate in eCommerce is an invaluable business metric. The first step in building a robust retention framework is to segregate voluntary churn from involuntary churn, build retention workflows for every stage in the customer lifecycle, and track and improve the average eCommerce customer retention rate by influencing the point of cancel/exit. All this leads to improved customer loyalty, churn mitigation, and an effective all-around retention strategy for your subscription eCommerce business.

This guide will help business leaders understand eCommerce churn, build pre-emptive strategies to boost customer retention in eCommerce subscription businesses, and battle both voluntary and involuntary churn.

Key Takeaways


  • A dive-down into voluntary and involuntary churn for eCommerce subscriptions
  • Renewal workflows at every stage in the customer lifecycle
  • Impact on subscription eCommerce retention rate with effective retention strategies