The 2024 State of Subscriptions and Revenue Growth Report

This comprehensive report combines empirical data with expert insights to provide a clear picture of the future of subscription models from 300+ subscription businesses.

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  • Growth optimism: An overwhelming 96% of subscription professionals forecast a revenue uptick in 2024.

  • Retention as a cornerstone: Nearly half (47%) of respondents identify enhancing customer retention as a paramount goal for 2024, underscoring its critical role in sustaining business growth.

  • Churn rate projections: 50% of professionals anticipate an uptick in churn rates, marking a notable improvement from 64% in 2023.

  • Pricing strategies: 73% of businesses plan price increases in 2024, reflecting a strategic shift of over ten percentage points from the 62% reported in 2023.

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