How Jiobit scaled and monetized its IoT Subscriptions using Chargebee

Jiobit married the best of hardware and software subscription management for their hardware-enabled SaaS
Tech Stack
Finance Stripe, Chargebee
Sales & Marketing Intercom, Twilio, Chargebee
Operations Chargebee, Zapier
Analytics RevenueStory
Success Intercom
As we looked at a lot of competitors in the space, what we loved about Chargebee was there were some hooks-in for businesses like ours that had a physical product with a software component
— John Renaldi, Founder & CEO, Jiobit
The Problem
As Jiobit launched, they realized the need for a product that allowed for an eCommerce checkout experience, to deliver their physical item — the GPS tracker. For a product with a hardware-enabled-SaaS product, they needed a solution that married the hardware and reoccurring revenue in one platform. What they specifically wanted was a solution that emulated an eCommerce checkout but managed SaaS subscriptions. The options they had were not feasible — they had to pick between
  • A plug-in like Shopify for shipping the hardware product — but that did not fit their bill because of their definition of reoccurring revenue tied to physical items like a subscription kit for wine or food, and not a recurring service.
  • Directly integrating with Stripe to manage Jiobit’s service plans meant a lot more development from their side
  • Integrating with other pure-play subscription billing platforms, have limited features and didn't support recurring and non-recurring products or poorly documented/supported APIs, both of which were critical for them
  • Building their own solution, which meant a distraction from focussing on their product
The Solution
The need for a full-fledged subscription management solution was conceptualized right at the onset of the product. The wireless and cloud services that Jiobit provides to their customers is the real value of their product and had a 100% attach rate.
Jiobit evaluated several options. Seeing that Shopify, Stripe, and other subscription management services in the market, managed either only the hardware subscriptions, or only the software subscriptions, but never both in conjunction, Jiobit found that their business model more represented a subscription model that Chargebee was going to market with and Chargebee fulfilled most of their needs.
The Impact:
In Chargebee, Jiobit saw a deep subscription management solution that handles most of their use cases. They have scaled significantly in the past year, while seamlessly automating billing and shipping of the hardware and the service. Specifically, Jiobit benefited from the following, with Chargebee:
  • The ability to customize Chargebee’s Checkout to make it their own, Jiobit was able to create the ideal checkout experience that
  • Build their own hooks in the product with Chargebee’s ‘super robust set of APIs’.
  • Accurate and flexible billing — charging their customers appropriately depending on when they sign up.
  • Greater flexibility in their plan management and being able to experiment with free trials and iterate with discounts
  • Support for multiple payment methods, including credit card payments, prepaid cards, and ACH.
  • The ability to test with Chargebee’s Time Machine helped Jiobit see how their plans will evolve 6 months in the future and the different invoices and discounts that get generated for the plans