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Chargebee Analytics 

Overview 

Chargebee Analytics gives you a 360° business visibility on subscription analytics. It helps you identify the key performance indicators driving revenue, subscriptions, signups, activations, churn and a host of other metrics that you need to make impactful decisions. It associates your product metrics with revenue metrics and customer behaviour thereby facilitating the growth of your business .

The analytics module has more than 150+ ready-made reports that helps you derive actionable insights on new sales, payments collected, monthly recurring revenue (MRR), activations, churn and so on. You can access Chargebee Analytics from the Analytics tab.

Dashboards 

Dashboards provide a consolidated way to view all your reports and key performance indicators in a single page. Chargebee Analytics has 10 default dashboards that will help you derive actionable insights. They are:

Finance Watch: This dashboard helps you understand how much revenue your company is actually making as compared to monthly recurring revenue (MRR) which is a notional value. By using the metrics in this dashboard you can also get visibility into your cashflow, payments & refunds, and credit card expiry.

Business Highlights: Provides a birds-eye view of all the key metrics revolving around MRR, growth, subscriptions and churn, on a monthly and quarterly basis. This dashboard helps you understand the health of your business and see if you are on track.

Executive Watch: You can view historical trends with metrics around MRR, MRR growth, retention and Churn broken down over the course of several months. This dashboard provides insights into your performance today, in comparison with the same metrics from the previous month. Use this for a a detailed view of your growth for stakeholders and investors.

Marketing Watch: This dashboard displays the metrics that impact the top of the funnel, like signups, activations, and new revenue. This dashboard also includes insights about more long-term activities like subscription retention and MRR growth cohorts, and net dollar expansion that allow marketing teams to see the impact of their acquisition strategies over a longer time frame, and identify emerging markets.

Sales Watch: Consists of top revenue metrics like New MRR, Expansion MRR, Upgrade MRR, and ARR, segmented by plans, geographical territories and verticals. This dashboard allows the Sales team to identify which industries, geographies, plans and even sales reps contribute to the most revenue.

Customer Success Watch: You can use this dashboard to monitor and track your customer success initiatives. It displays the subscription and revenue churn, upgrade and downgrade MRR, net churn rate and a cohort view of customer churn, in addition to a time-based breakdown of when customers churn.

Monthly Watch: It displays all the components that affect your MRR on a month-on-month basis, like New MRR, MRR from free to paid conversions, expansions, and the loss of revenue due to Cancellations, Downgrades, and Scheduled Cancellations. This dashboard also gives you an insight into your Metered Charges, LTV and CAC, and monthly churn both in terms of customer count and lost dollar value.

Subscription Watch: Shows a collection of all the core KPIs to provide a holistic perspective into your subscription lifecycle, like signups, activations, churn, and so on. Use this dashboard to understand how your business metrics have evolved on a weekly or monthly basis. This dashboard is useful when you have to compare the dynamic and long-term trends in your subscriptions simultaneously.

Churn Watch: This dashboard displays all the metrics and trends you need to track with respect to churn.

Weekly Watch: Shows the more dynamic KPIs that you would need to track on a week-on-week basis, like signups, activations, MRR addition, and churn. This dashboard shows if you are on the right track to meeting your monthly targets.

You can view any of default dashboards by clicking on them. If you wish to import these dashboards and make changes to them, click Save. These dashboards are customisable at a user level. You can add or delete a metric in these dashboards. The changes that you make here will be visible only for you.

Creating a new dashboard

In addition to the 10 default dashboards, you can create a blank dashboard and add the metrics you want. The dashboards that you create will be visible only to you, by default.

If you'd like your colleagues to view the dashboards that you create, you can share it with them. Users who have access to Chargebee Analytics (Admin, Owners and Finance Executives) will only be able to view them.

To create your own dashboard:

  1. Click Analytics > Dashboards

  2. Select Explore more dashboards from the toggle

  3. Select Blank Dashboard

Adding Metrics to a dashboard 

Chargebee has various in-built metrics that you can add to your dashboard. These metrics are available in the form of a KPI, Chart, Table or a Cohort.

To view the complete list of metrics, click Analytics > Metrics Explorer.

The metrics that you can add are grouped into the following categories:

  • Acquisition
  • Billing
  • Cashflow
  • Churn
  • Customer
  • Dunning
  • Leakage
  • Lifetime Value
  • MRR
  • Order
  • Plan
  • Premium
  • Receivable
  • Revenue
  • Subscription
  • Tax
  • Transaction

You can choose to add a metric from the dashboard settings or from the Metrics Explorer.

To add a metric to your dashboard:

  1. Open the dashboard

  2. Click Add Metric

  3. Select the metric that you want to add.

  4. Choose the time period for the KPI/Chart that you want to add.

  5. Click Add

The metric is added to the dashboard. You can re-position the metric by dragging and dropping it. Click here to view Chargebee's metric manual.

Alternatively, you can select and add the metric that you want into your dashboard from the Metric Explorer tab.

To do this:

  1. Click Analytics > Metric Explorer

  2. Select the Metric

  3. Choose the time period for the KPI/Chart that you want to add.

  4. Click Add

You can select any number of metrics that you want to add. Once done, click Add to dashboard.

Working with dashboards 

Chargebee offers a wide range of interactive options for the dashboards. You can apply filters, share, and download underlying data.

Applying Filters: You can filter your dashboard using the fields from Customer, Subscription or Product resources.

To filter your dashboard:

  1. Click the filter icon
  1. Select the Resource and the corresponding field.
  1. Select the filter criteria and click Add Filter.

  2. After adding all the intended filters, click Apply.

The filters will get instantly applied to the dashboard. If you want to save these filters for future use, click Save as Segment.

Downloading and viewing underlying data 

You can download the report and view underlying data by clicking the more icon(ellipsis icon) and choosing the appropriate option.

Sharing a dashboard 

The dashboards that you create are specific to your account. If you want your colleagues to access the dashboard, you must share it with them.

To share the dashboard, click Share dashboard.

The Share dashboard as template dialog opens. Enter the description and click Share.

Customer Insights 

The Customer Insights tab allows you to view reports at a customer level (all the other dashboards displays reports at subscription level).

There are 2 levels at which you can view the reports: Customer level and Parent level.

The parent level view is applicable if you have set up Account Hierarchy.

Alerts 

Alerts are created to notify you when the metric meets the set condition. An email will be triggered to your email when the applied condition is met.

To create an alert:

  • Click Analytics > Alerts and Goals.

  • Click Create a Alert.

  • Select the Metric.

  • Enter the Condition and Value.im

  • Click Save.

You have now added the alert. You can view and manage all the alerts from the Alerts and Goals tab.

Goals 

Goals are used to set a threshold value for the metric. You can create goals for the following metrics in Chargebee.

  • New MRR
  • Signups
  • Activations
  • Upgrade MRR
  • Total MRR
  • Total active paid subscriptions
  • Net MRR growth (KPI only)

To set a goal:

  • Click the ellipsis in the metric and click Set a Goal

  • Select the Type. You can add a fixed threshold or a percentage of the previous month.

  • Enter the value and click Save.

You can view and manage all the goals from the Alerts and Goals tab.

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