Our brand consists of a simple, geometric but modern wordmark with diagonal points that represent growth propelled.
Primary Logo
Symbol
Wordmark
Usage Guidelines
In order to ensure the prominence and legibility of the identity, a clear space around the identity is required at all times. The 'H' height of the identity 'Chargebee' equals 'h', and the clear space around all four sides of the identity is determined by '1x'.
The specified area surrounding the identity shown on the right indicates the clear space and is not meant to be printed on. This invisible box should remain free from any other elements, such as imagery, typography and graphic elements.
Dont’s
Don’t stretch the logo upward or sideward
Don’t interchange the symbol and typeface
Don’t tilt the logo in different angles
Don’t space out the alphabets
Don’t add shadow to the logo
Don’t split the symbol and typeface
Don’t use gradient backgrounds
Don’t place the logo on real photographs
Color
Chargebee's color palette serves as the foundation that ties it all together and sets the tone of our communications, suggesting maturing, modernity and confident growth.
Our primary colors should dominate in percentage when applying them, mainly for colored backgrounds. Our secondary and brightest colors help us to differentiate ourselves and highlight our personality and reinforce our brand as fresh and forward thinking. These colors are important to use in elements that we want to highlight, such as our wordmark, icon and lines of the system.