BitGym was launched as a video library under a streaming model under Virtual Active’s branding — a toolkit for exercise games that brought in the experience of Wii Fit and Xbox Kinect to mobile, combined with computer vision tech. The SDK uses the front-facing camera on any mobile device to track a person's exercise and movement and cardio workout.
After they launched, BitGym initially used app-store transactions to buy individual videos as in-app purchases. The challenge with that was the longevity of the product — people would download one or two videos and then never come back.
Around the same time, Netflix was gaining popularity and BitGym was inspired to use their subscription model. The backend payment pages from Netflix were, however, homegrown. And building something similar was proving to be complex. With an aim to diversify beyond the app store, BitGym started integrating with Stripe subscriptions.
They ran a Kickstarter campaign for 30,000 dollars as a market validation and raised around 35,000 dollars where they basically pitched the idea of subscription to a large and growing library of beautiful locations around the world that can be used during workouts.
Understanding the maturity in the subscription market, BitGym decided to invest in a solution that would abstract the payments for them and free up more of their time from billing-related work while allowing them to provide better support to their customers. They had very specific needs when they started shopping for a solution — all of which Chargebee checked on their list. These included:
The ability to smoothly transition all of BitGym's existing paying customers from Stripe into the new framework. Chargebee allowed a one-time full featured import of BitGym's subscribers — at that point they had more than 1000 customers. Read more about Migration with Chargebee
Solid developer documentation and APIs on par with Stripe.
A richer feature set for automated recurring billing and subscription management. See how Chargebee does Recurring Billing and Invoicing
An efficient self-serve dashboard that provided more flexibility on payment and customers’ subscription management.
Flexible and trackable coupons and special discounts and bundles just as they were expanding their marketing options. They also wanted to have the ability to accept annual subscriptions
Additional options to accept more payment methods beyond just credit cards, including Amazon and PayPal. See how Chargebee offers multiple payment methods