What is different about Revenue Recognition in SaaS?
In SaaS businesses, the payment is made upfront by the customer for a few months (monthly contracts) or for the whole year (annual contracts). But the value of the service is realizable throughout the period of this contract. More reason to not tap your toes at the sight of new revenue is that, in SaaS, there is also the risk of the customer terminating the contract halfway. So what you see when you acquire a new customer is cash and not revenue. This cash cannot be recognized until it’s earnt over the period of your customer’s contract.
The journal entry for it would call it a liability instead of a sale. This has a huge impact on the income statement. The payment that is collected upfront is deferred meaning, whenever an invoice is raised, you would route it through the Deferred Revenue, which helps point out that there is an advance payment that needs to be recognized for the rest of the subscription period.
Guiding principles of Revenue Recognition
ASC 606 covers all situations when there is a need for a contract involving goods or services. Hence, all SaaS businesses would fall under this bucket and these revenue recognition practices become important for SaaS businesses to understand. Under ASC 606, there are 5 main steps in recognizing revenue.
Identify the contract with the customer
Customer contracts are very straightforward in SaaS businesses. The price and the value exchanged is clearly laid out on the website. However, the terms of the contract are liable to changes over time such as,
When a customer upgrades their subscription
When a customer downgrades their subscription
When add-ons are purchased.
In many cases, these situations might not necessarily need a new contract but only slight modifications to the existing contract.
Identify the performance obligations in the contract
Don’t let the term ‘performance obligation’ intimidate you! It simply means the product or service you are delivering to the customer for that particular period. In many cases, it might just be ‘a month’s worth of access to your service’.
Determine the transaction price
The price of SaaS products is predetermined and mentioned clearly on the billing page. However one should be aware of the custom enterprise deals such as discounts, rewards, rebates, usage, and other schemes that cause the customer’s contract to deviate from the standard price that is taken into account at the beginning.
Allocate the transaction price to separate performance obligations
This is important to realize value for the service provided. In SaaS, the product is delivered continuously hence there is no separate performance obligation and rather a continuous performance obligation.
To do this, the overall billing value is split and allocated to each month which falls as part of the service agreement. This is similar to the principles of the completion method.
Recognize revenue as each performance obligation is fulfilled
This is the end goal where the revenue is recognized.
Why is the Revenue Recognition Principle needed in SaaS?
The Financial Accounting Standards Board (FASB) controlled how companies earned revenue. However, when software moved to the cloud, revenue recognition in SaaS fell into a grey area. A new revenue recognition standard was put up with the help of the International Accounting Standards Board (IASB). New compliance standards such as ASC 606 jointly developed with (International Financial Reporting Standard) IFRS 15 have provided a solution to account for revenue that fell through the many crevices in the earlier accounting principles for revenue recognition. This principle also helps to improve comparability with companies that adopt GAAP financial statements for their bookkeeping.
Under ASC 606, now companies can recognize revenue
at the time when goods and services are transferred to the customer, in proportion to how much has been delivered to that point. This also changes the perspective of accounting in SaaS, by moving it from a cash basis to an accrual basis. This helps to break the chicken and egg problem of collectability and spending money which is not claimed yet.
Non-compliance is not an option as the consequences are severe. In addition to this, even if you want to raise money in the future, investors and VCs look for companies that are compliant.
Knowing these principles leads to a bigger question.
At what point does a performance obligation count as being fulfilled?
Under ASC 606, there are 5 key criteria that must be met for the bills to be recognized as revenue,
Risks and rewards transferred from seller to buyer
The seller has no control over goods being sold
The collection of payment is reasonably assured
The amount of revenue can be reasonably measured
The cost of earning the revenue can be reasonably measured