Your most valuable customers have spoken.

They want clear pricing, proven value, and full control.

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What 1,454 consumers say
about subscriptions

Subscriptions are here to stay, but consumers’ expectations are higher than ever. They want clear prices and control over plans. It’s not just a preference — it’s a mandate.

0%
noticed price increases last year, and 58% accepted them because the value was clear.
0 %
are more likely to subscribe when cancellation is easy; 58% have paused instead of cancelling.
0 %
are open to usage-based or hybrid pricing, and 67% would switch if given the option.

2025 Global Consumer Insights Report

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Research Methodology

1,454 consumers across the US and UK, aged 18-65 with income thresholds at $75k (US) and £30k (UK)