Join Forrester Principal Analyst Lily Varon for the first session in our Monetization Gamechangers series as she puts a spotlight on the monetization conundrum facing many organizations today. From generative to agentic, evolving AI models invite us to evolve our products and pricing strategies, but they also drive costs and expose gaps in our tech stack to track and price usage and revenue. Varon will share Forrester's latest research on businesses' AI investments and software expenditures, as well as the ways firms' tech must evolve to support ongoing monetization strategies in this age of AI.