Stephanie Erbesfield

Stephanie Erbesfield is a seasoned content marketer with experience in tech and startups. Trained in journalism and creative writing, she views marketing as a chance to weave a story.

Gazing into the Crystal Ball: 2022 Predictions for eCommerce

According to McKinsey research, at the height of the pandemic, the eCommerce industry saw ten years’ growth in just 90 days. Since then, the shift to online shopping has continued, with Digital Commerce 360 estimating total U.S. online retail sales in 2021 to top $886.2B, a 16% increase from 2020 and a massive 53% jump …

What is Payment Reconciliation? Best Practices & Automation

Payment Reconciliation – Process, Best Practises & How to Automate it? Well, somewhere, a finance team is experiencing issues with their reconciliation right now. Whether that be discovering manual errors or realizing that something is missing because of a time zone difference, it is never a dull moment when it comes to reconciliation, especially if …

What is Account Reconciliation?

What is Account Reconciliation? Account reconciliation is an essential part of accounting, and it’s something that everyone in the financial team has to deal with – from the controller to the accountants.  Reconciliation is simple: it’s the process that compares internal financial statements against external statements from a bank or other financial institution, making sure …

Figuring out the Future Financial Stack Trends for High Performing Teams: Insights from David Appel

How can you read the tea leaves and see into your company’s financial future, especially when it comes to the rise of subscriptions? As David Appel, the Head of Subscriptions & SaaS Vertical at Sage Intaact, cloud-based financial management, and services company, said, the future macro trends are already playing out in today’s market.  “You’re …

It’s Time to Automate Your Most Error-Prone Process: Reconciliation

We know that it’s that time of the year or the month again: time for reconciliation. It’s an age-old accounting practice that anyone working in the finance department is familiar with. You and your colleagues likely spend much longer working, at home or in the office, during the month or quarter-end, all to make sure …

Hosted Payment Page – When & Why Should You Use It?

Security has and will always be at the forefront of consumers’ minds when making purchases online. With the multitude of data breaches from major organizations like Adidas and Target, it’s hard to always feel comfortable making those purchases without knowing that you have a secure way to do it. We have so many measures in …

Ecommerce Conversion Rate Optimization: Strategies and Best Practices

“The purpose of a business is to create and keep a customer,” said Peter Ducker, the father of management, back in 1954.  Even in the age of eCommerce, his words are still relevant.  Bringing traffic to your store is important, but it’s also essential that you can convert that traffic into customers. Focus on your …

Everything You Need to Know About Headless Commerce

Since the beginning of the COVID-19 pandemic, we’ve seen that eCommerce has exploded. While retail stores shut down in 2020 due to global and local lockdowns, many traditional retailers found themselves turning to eCommerce and joining online retailers in what would be a massive boon for the industry.  In fact, according to the United Nations …